Innovation Diffusion Process: A Case Study: Automotive Supplier Industry

This book sets out to investigate the pathways through which industrial innovations permeate various industries. Technological advancement stands as a cornerstone of economic growth, making the spread of new technologies a critical area of study. By integrating insights from marketing, management, and economics, this text presents a cohesive framework to examine innovation diffusion, a significant component of technological progress. It emphasizes the need for sophisticated models to accurately capture the forces and structures that drive the innovation process and its dissemination. From this perspective, an industrial innovation is seen in a dual light: as a product innovation from the viewpoint of the supplying firm, and as a process innovation from the angle of the buyer firms that adopt and implement it. Efforts to tackle urgent organizational challenges, such as technological shifts, often lead to unexpected outcomes, referred to as the “counterintuitive behavior of social systems”. Additionally, the book explores the application of system dynamics in studying complex systems, particularly the role of feedback loops and mutual causality in shedding light on these intricate interactions.